James became part of The Financial Center in 2023, after two decades in executive leadership in Ag businesses. In the most recent ten years, he served as President/CEO of Barenbrug USA, which is part of the Barenbrug Group, the second largest independent grass and forage seed company in the world. He takes specific joy in providing financial guidance rooted in family values to those who also have family businesses. He feels his background gives him a unique perspective on connecting the dots between business strategy and financial success in both areas. To further his commitment to business owners, James earned the CEPA designation in 2026.
Working Style: James’s working style is that of a Persuader. He is an engaging, stimulating communicator, poised and capable of projecting enthusiasm and warmth, and of motivating other people. He has a strong sense of urgency, initiative, and competitive drive to get things done, with an emphasis on working with people in the process. He understands people well and uses that understanding effectively in influencing and persuading others to act.
Family: James lives with his wife, Tonya, and three children in rural Salem, Oregon, where his children have enjoyed raising show pigs for 4H. He is an active part of the local community and serves as a lay pastor in the Apostolic Christian Church of America. He relishes time spent with family traveling as well as his morning runs.
Favorite Travel Destination: Cape Cod, Hawaii, and Internationally.
Favorite Hobby: Flying and running.